Heddon Pop’n Image 5-8 Baby Bass

In the late 1890s James Heddon launched a hand-made lure into a Dowagiac, Mich., pond and the ripples are still expanding. It marked the beginning of a new era – the artificial-lure fishing era – for all anglers. Established in 1898, Heddon Lures is the oldest lure company still producing quality fishing products. Heddon is...